Marketing 3800: Entertainment Marketing

midterm review Study and understand: The 4 c’s Production Delivery and consumption Broadcasting  big 5 listening / merch The hierarchy- 3 p’s Decision making High concept movies Triple play The role of movie producers Key market segments in cinema Crossover and wannasee’s Movie marketing methods Televisions big 4 News outlets Conduits of cable television

motivating factors visiting somewhere exotic and/or different stimulation and gathering new knowledge  pursuit of a hobby  whats the plan impulse  planning  dreaming  research, research, research  know the destination by:  identifying the lifestyle  assessing budget  match expectation and advantage  recognizing media ( what outlets will you use)  Accommodations ( how will it accommodate travelers) 

nfl  231 countries broadcasted to  MLB NBA NASCAR revenues and values  MLB( 10.3Billion  NFL (45 billion)  NBA ( 8 billion  Nascar ( 158 million  revenue segments  sponsorships- fastest growing and most potential  gate revenue- most constraint for growth, dependent on facility size  media rights - mobile and internet spend is rapidly growing  merchandising- selling licensed products with a team/ league logo or other intellectual property  methodology  based on the multiples of revenue of historical transactions  offers to buy and invest in teams currently on the table  value of teams based on each team's current stadium  revenue from non-league events, like concerts and stadium tours, is included when such revenue is pocketed by the team owner or an entity the owner controls  the c's  the content is the activity or event  conduit - the medium through which ...