Comparison Between NFL and NBA Global Marketing Strategies Aaron Rodriguez Ent MKT 4330 February 17, 2019 Professor Akopian Football Globalization Journey The game of football started in Canada and the United States in the 1800’s and since then has grew to one of the most popular sports in those countries. In the 1930’s football had been introduced to Japan and gained popularity in the country. Japan became the first country outside of North America to play the sport and establish leagues. In these early stages football was still small globally but in the 1970’s is when there was a real start for the push of football on the global stage and huge surge in the 1980’s. Due to the increase in popularity globally there was a push to have a world championship. This championship happened in 1999 in Palermo, Italy and was the first senior world championship. The winner of this first championship was Japan where they beat Mexico 6-0.To capitaliz...
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