Entertainment Marketing final paper links


  • Started in mexico by introducing flag football leagues
  • In order to become popular the NFL has made deals with top mexican brands such as Bud Light, Sabritas, Pepsi, Movistar and Dodge
  • Struck new deals with cable providers giving mexico nine games to watch through the season
  • Retired and current NFL stars fly down to host training camps and  the Miami Dolphins cheerleading squad holds tryouts in Mexico City that have included photoshoots at the famed Aztec ruins of Teotihuacan.
  • Has been in the country for a century but hasn’t become popular until being televised on cable in the 1970’s
  • 20.6 million fans according to arturo olive who manages nfl operations in mexico
  • More teams are popping up in high schools and colleges
  • Carrasgo, 50, has never been to Pittsburgh, but is head of the Mexico City chapter of the Steelers fan club.“I have Steelers everything,” he said. “All the way down to the boxers.”A banker by day, he started watching football at age 11 back in the 1970s, when the Steelers were racking up Super Bowl wins. He said he prefers football to soccer because of its focus on strategy. “I like the discipline and the teamwork,” he said. “It’s just different.”
  • The league’s ground game in Mexico is impressive. Less than 1% of NFL players are Latino. But more than 70,000 young Mexicans play flag football in the NFL’s youth league, Tochito, which was created in 2000. The league also partners with schools, donating footballs and equipment that can turn a soccer pitch into a football field. More than 2.9 million Mexican children play football at least a couple of times in their gym classes each year, the league says.
  • Lost money
  • Couldn’t keep a television partner
  • The NFL has failed to embrace the internet to the extent that its rivals have (taking a heavy-handed approach to sharing of clips on social media, for example).
  • Games have aerguably become long for easily distracted millennial audiences. Concerns about safety and mounting evidence of lasting damage to the brains of participants has turned off viewers away, and decimated participation at youth levels.



  • Sponsors have found profit growth in countries where the nfl europe NFL is located
  • Nielsen says that almost half of the NFL’s fans actively seek more information about brands that sponsor sporting events and 67 percent could choose the products of a sponsor over their competitors just for being linked to the NFL.
  • Pepsi increase sales volume by 4.2 percent
  • Last Game June 23,2007
  • Mark Waller, the senior vice president of NFL International
  • Waller said there was hope for years that the European media market would help bankroll N.F.L. Europa with rights payments. But in the end, German networks carried none of the league’s games live; the World Bowl was shown on tape a day later.
  • Waller said league approval to play two regular-season N.F.L. games a year overseas will better attract fan and news media interest. The Giants will play the Miami Dolphins in October at Wembley Stadium in London. “All the tickets we’ve put on sale so far for the Wembley game have been sold out,” Waller said.


  • Two well established semi-professional leagues and television ratings are increasing rapidly
  • Some soccer teams are making their own football teams
  • Has a national team and their talent is improving
  • Some people are being more interested in football and are playing it at beaches and sacrificing premium subscriptions for internet access to watch and keep up with football
  • like it because of the organization and strategy involved
  • Things holding them back are the violence of the game and the complicated rules
  • ESPN started broadcasting games in the 90’s
  • 120 American football teams all over the country  
  • Brazilian Confederation of American Football, which was established in 2012 to help develop the sport. It says there are more than 4,800 active players in Brazil, not counting those with flag-football teams and youth and women's categories.
  • Retired players are looking to invest in developing talent in brazil because they have size and just need to be developed according to reteried player nic harris
  • Some Brazilian teams are more famous on facebook than their NFL counter parts
  • The Corinthians Steamrollers has more than 1.2 million Facebook fans, more than eight NFL teams, including the Cincinnati Bengals, Cleveland Browns, Arizona Cardinals and Buffalo Bills.
  • The International federation of American football
  • Football has been played in Canada since the 1800’s and started in Japan in the 1930’s
  • The game gained popularity in Europe in the 1970’s and grew exponentially in the 1980’s when there was a surge in watching and playing football
  • First senior world championship in palermo Italy in 1999
  • Japan was the first champion beating mexico 6-0  
  • The united states entered a team in 2007 which denied Japan from getting its third title
  • In 2010 the IFAF women's world championship was established ( the united states was the first champion
  • NFL global junior championship was established in 1997
  • And NFL flag football championship was created in 2000
  • IFAF is focused on establishing an African continental federation, increasing female participation in all areas of the sport both on and off the field, and ensuring its members are WADA compliant ( World Anti-Doping Agency)
  • IFAF is supported and endorsed by the NFL Youth Football Fund and the NFL Players Association.
NBA
  • Started global growth in 1984
  • 108 international players from 42 different countries
  • began as a recreational game involving missionaries became a sport played worldwide, one adapted and customized to fit local passions and proclivities
  • In 1893, one of Naismith’s original players, Melvin Rideout, introduced the game in France; that December, the first match on European soil was played at the new YMCA building on Paris’s Rue de Trévise, which now boasts the world’s oldest original basketball court.
  • In 1894 Brazil was the first country to play basketball in south america
  • YMCA missionaries brought the game to Chinese treaty ports such as Shanghai and Tianjin in 1895, as well as Australia two years later. In the Philippines, local populations enthusiastically watched U.S. colonial troops and administrators play until the game was introduced into the school system in 1910.
  • Basketball’s success stemmed from its ease of play and perception as a healthy, nonviolent activity, but the two world wars boosted its popularity as the sport mixed people, culture and ideas.
  • Basketball became the de facto national sport in China by the 1930s, while Chinese coaches further diffused the game as they trained and drilled teams in neighboring countries such as Cambodia. The liberation of occupied Europe, Africa and Asia by the Allies in 1944-1945 only reinforced basketball’s “cool” image, although in most of the world it lacked the widespread popularity and commercial appeal of soccer (football).
  • In the mid-1940s, efforts to jump-start a professional basketball league in the United States benefited from two trends: the country’s wartime enthusiasm for the sport and the need to fill often-vacant stadiums.
  • The first foreign-born NBA player was Henry Biasatti in 1946, and in the 1950s the nascent league drafted its first players from abroad. But the first European-born and -trained player to sport an NBA jersey was France’s Hervé Dubuisson, who played for the New Jersey Nets in summer 1984.
  • At first, it was a trickle in the 1980s, as men such as Nigeria’s Hakeem Olajuwon and Germany’s Detlef Schrempf were drafted out of the NCAA. But the fall of the Iron Curtain and dissolution of the Soviet Union facilitated the entry of foreign-trained players, professionals who often bypassed the NCAA circuit entirely, including Lithuania’s Zydrunas Ilgauskas and Croatia’s Toni Kukoc.
  • Starting in 1984 under then-Commissioner David Stern, the league expanded its reach abroad to build new fan bases to sustain its future. The Boston Celtics-Los Angeles Lakers rivalry thrived and ignited new interest in basketball at home and overseas. The arrival of Michael Jordan stoked the dreams of youths around the world who longed to “Be Like Mike.”
  • The 1992 U.S. Olympic Dream Team was a tipping point. It took the NBA and its stars to new stratospheres worldwide.
  • national basketball federations overseas rode the wave of basketball’s rekindled popularity among kids who now aspired to play in the world’s elite championship. They improved homegrown hoops training, drills and techniques, often aided by U.S.-born coaches and NBA clinics. Growth of satellite television and video-recording technology, as well as the Internet, expanded the ability of coaches and players to watch NBA games and study the moves and styles exhibited on North American hard courts.
  • Even the 2011 lockout didn’t stop the popularity of the 2012 finals
  • Continue to innovate by offering streaming services and keep the spectator experience
  • The NBA succeeded in monopolizing basketball globally in ways that the YMCA never could, thanks to its marketing of stars, the universality of its up-tempo, athletic game and its inclusion of a labor force that reflects its international fan base. U.S. stalwarts LeBron James, Stephen Curry and Kevin Durant play alongside standouts such as Marc and Pau Gasol, Dirk Nowitzki, Tony Parker and Manu Ginóbili. The success of these players encourages more youths “back home” to emulate their heroes, thus feeding the cycle.

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