final paper



Comparison Between NFL and NBA Global Marketing Strategies
Aaron Rodriguez
Ent MKT 4330
February 17, 2019
Professor Akopian












NFL vs NBA
In America the most popular leagues are the NFL and the NBA. Each league has looked to expand further than the United States and have different strategies to establish their leagues in those countries. Both leagues started their expansion in the late 1800’s but have had differing success on their goal of expanding their sport internationally.
Football Globalization Journey
The game of football started in Canada and the United States in the 1800’s. In the 1930’s Japan football had been introduced to Japan. In these early stages football was still small globally but in the 1970’s is when there was a real start for the push of football on the global stage and huge surge in the 1980’s. In 1999 in Palermo, Italy the first senior world championship was played. The first champion was Japan where they beat Mexico 6-0. In 2005 the NFL built on its pursuit in globalization with its American Bowl and NFL Europe. The American Bowl was a series of games during the preseason played around the world to try and introduce the world to American football. From this international series the league had built interest in the sport and created a developmental league, NFL Europe. Although football has tried to establish multiple leagues worldwide they still fail to make football prominent in those countries unlike basketball.
NBA Globalization Journey
Basketball started its globalization quest in 1893 by Melvin Rideout when it was introduced in France at the new YMCA building on Paris’s Rue de Trévise which is the oldest original court in the world today. The next year Brazil was introduced to the game as well and became the first country in South America to play basketball. In 1895 Basketball was introduced into China in the cities of Shanghi and Tianjin and two years later it entered Australia. Basketball started to become large in multiple countries but didn’t become a global brand till the NBA started to intervene with the “Dream Team” and touring the stars around the world with the help of sneaker companies. Basketball has become one of the most popular sports with 825 million fans globally and 108 international platers from 42 different countries in its most prominent league the NBA.

NFL strategies for globalization
The NFL has mixed success on their globalization efforts. In Mexico they have been extremely successful with the most fans internationally according to Statista there are 23.3 million fans with huge drop-offs in the next countries of Brazil at 19.7 million and Canada at 7.21 million. Their success is largely due to the fact of partnerships with popular brands in Mexico such as Bud Light, Sabritas, Pepsi, Movistar and Dodge. The next step that the NFL took was to make deals with cable providers in Mexico with

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Comparison Between NFL and NBA Global Marketing Strategies Aaron Rodriguez Ent MKT 4330 February 17, 2019 Professor Akopian Football Globalization Journey The game of football started in Canada and the United States in the 1800’s and since then has grew to one of the most popular sports in those countries. In the 1930’s football had been introduced to Japan and gained popularity in the country. Japan became the first country outside of North America to play the sport and establish leagues. In these early stages football was still small globally but in the 1970’s is when there was a real start for the push of football on the global stage and huge surge in the 1980’s. Due to the increase in popularity globally there was a push to have a world championship. This championship happened in 1999 in Palermo, Italy and was the first senior world championship. The winner of this first championship was Japan where they beat Mexico 6-0.To capitaliz...
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Please look at APA style for title page. There are a few issues here. Comparison Between NFL and NBA Global Marketing Strategies Aaron Rodriguez Ent MKT 4330 February 17, 2019 Professor Akopian Football Globalization Journey This should be Introduction. spaceThe game of football started in Canada and the United States in the 1800’s. In the 1930’s Japan football had been introduced to Japan. In these early stages football was still small globally but in the 1970’s is when there was a real start for the push of football on the global stage and huge surge in the 1980’s. In 1999 in Palermo, Italy the first senior world championship was played. The first champion was Japan where they beat Mexico 6-0. In 2005 the NFL built on its pursuit in globalization with its American Bowl and NFL Europe. The American Bowl was a series of games during the preseason played around the world to try and introduce the world to American football. From this international ...
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