final presentation


NFL vs NBA GPS
(Global Positioning Strategy)
You have reached your destination?
Agenda
•Popularity of each sport globally

•History of the NFL global expansion
•History of the NBA global expansion
•NFL globalization strategies
•NBA globalization strategies
•Recommendations
NBA has 700 million fans worldwide
China has 52 million fans other countries have no data

 Came to Japan in the 1930’s

nfl Europe established in 1991 produced Kurt Warner, Brad Johnson, and Jake Delhomme but the league still was not able to produce enough revenue for a profitable league
In 1999 the first World Championship was held in Palermo, Italy which involved six countries; Mexico, Japan, Sweden, Australia, Finland and the host country Italy. The winner of this first championship was Japan where they beat Mexico 6-0.
American Bowl series in 2005 which is the structure of the games played today
 American Bowl series has continued mainly in Europe but this year there will be one game in Mexico
William Rideout was the first person to bring basketball globally using the YMCA to Paris France in 1893

Came to china in 1895 to Shanghai and Tianjin


108 international players from 42 different countries in the NBA
The nfl partners with American companies that are popular in Mexico as well as Mexican brands 
 to maintain their stranglehold on international markets by touring stars around the country to encourage the public to buy their product, establishing camps to show the shoes in action as well as for scouts to see talent overseas.
The nfl should continue to develop their talent in Mexico and use sponsors to do that and the establish leagues after talent is developed

NFL can increase visibility by working with existing partners like amazon to increase their distribution globally

Get kids to understand the strategy of football and there is a group of kids who already like the contact of the game in rugby players

Sources

American football growing quickly in Brazil. (2014, September 28). Retrieved April 29, 2019, from https://www.usatoday.com/story/sports/nfl/2014/09/27/american-football-growing-quickly-in-brazil/16335685/Bullman, E. (2018, December 17).
The NFL Seeks More Mexican Brand Sponsorship. Retrieved April 29, 2019, from http://www.mexiconewsnetwork.com/en/news/the-nfl-seeks-more-mexican-brand-sponsorship/Gold, J. (2017, June 23).
10 years after NFL Europe's demise, alumni remember league fondly. Retrieved April 29, 2019, from http://www.espn.com/nfl/story/_/id/19638357/oral-history-10-years-nfl-europe-demise-alumni-such-kurt-warner-remember-developmental-league-fondlyInternational
Federation of America Football (IFAF). (2016, September 13). Retrieved April 29, 2019, from http://footballcanada.com/team-canada/international-federation-of-america-football-ifaf/Keeler, S. (2016, June 23).
'You didn't play to get rich': What killed NFL Europe? Retrieved April 29, 2019, from https://www.theguardian.com/sport/2016/jun/23/you-didnt-play-to-get-rich-what-killed-nfl-europeKrasnoff, L. S. (2017, December 26).
How the NBA went global. Retrieved April 29, 2019, from https://www.washingtonpost.com/news/made-by-history/wp/2017/12/26/how-the-nba-went-global/?noredirect=on&utm_term=.ce71bd9c9cc6Linthicum, K. (2017, November 17).
Football - the American kind - is all the rage in Mexico. Retrieved April 29, 2019, from https://www.latimes.com/world/mexico-americas/la-fg-mexico-nfl-football-20171024-story.htmlMcDuling, J. (2017, November 23).
The NFL is struggling. The AFL and NRL should take note. Retrieved April 29, 2019, from https://www.smh.com.au/business/companies/the-nfl-is-struggling-the-afl-and-nrl-should-take-note-20171123-gzr2d4.htmlMcMahon, B. (2012, October 28).
A Dozen Reasons Why The NFL Will Never Make It Outside Of The USA. Retrieved April 29, 2019, from https://www.forbes.com/sites/bobbymcmahon/2012/10/28/a-dozen-reasons-why-the-nfl-will-never-make-it-outside-of-the-usa/#30b299331c3bSandomir, R. (2007, June 30).
N.F.L. Pulls the Plug on Its League in Europe. Retrieved April 29, 2019, from https://www.nytimes.com/2007/06/30/sports/football/30nfl.htmlSandomir, R. (2007, June 30). N.F.L. Pulls the Plug on Its League in Europe. Retrieved April 29, 2019, from https://www.nytimes.com/2007/06/30/sports/football/30nfl.htmlSawe, B. E. (2016, September 16). The Most Popular Sports in the World. Retrieved April 29, 2019, from https://www.worldatlas.com/articles/what-are-the-most-popular-sports-in-the-world.htmlWorldwide, B. (2017, December 26). How the NBA Positioned Itself as a Global League. Retrieved April 29, 2019, from https://www.boldworldwide.com/bold-marketing-blog/nba-positioned-itself-global-league
THANK 

Questions?YOU

Comments

Post a Comment

Popular posts from this blog

Comparison Between NFL and NBA Global Marketing Strategies Aaron Rodriguez Ent MKT 4330 February 17, 2019 Professor Akopian Football Globalization Journey The game of football started in Canada and the United States in the 1800’s and since then has grew to one of the most popular sports in those countries. In the 1930’s football had been introduced to Japan and gained popularity in the country. Japan became the first country outside of North America to play the sport and establish leagues. In these early stages football was still small globally but in the 1970’s is when there was a real start for the push of football on the global stage and huge surge in the 1980’s. Due to the increase in popularity globally there was a push to have a world championship. This championship happened in 1999 in Palermo, Italy and was the first senior world championship. The winner of this first championship was Japan where they beat Mexico 6-0.To capitaliz...
Read more
Please look at APA style for title page. There are a few issues here. Comparison Between NFL and NBA Global Marketing Strategies Aaron Rodriguez Ent MKT 4330 February 17, 2019 Professor Akopian Football Globalization Journey This should be Introduction. spaceThe game of football started in Canada and the United States in the 1800’s. In the 1930’s Japan football had been introduced to Japan. In these early stages football was still small globally but in the 1970’s is when there was a real start for the push of football on the global stage and huge surge in the 1980’s. In 1999 in Palermo, Italy the first senior world championship was played. The first champion was Japan where they beat Mexico 6-0. In 2005 the NFL built on its pursuit in globalization with its American Bowl and NFL Europe. The American Bowl was a series of games during the preseason played around the world to try and introduce the world to American football. From this international ...
Read more